Meet the guy behind Brand Builder Co.
I'm Bo Schlechter. I'm a Wellington, Florida guy who got tired of watching great local businesses lose jobs to bad websites and nobody following up. So I started building the same systems the big companies use — minus the agency BS, at a price the trades can actually afford.
Bo Schlechter · Founder · Wellington, FL
Good work shouldn't lose to a better website.
Around here you can't drive five minutes without passing a work truck. Roofers, HVAC, plumbers, electricians, remodelers — most of them are excellent at the actual job. Show up on time, do it right, clean up after themselves. And plenty of them are getting beat by companies that are worse at the work but easier to find and easier to reach.
The pattern was always the same. An old website that didn't give a homeowner one reason to pick them. A contact form going to an inbox nobody checks. And missed calls all day, because a guy on a roof at 2pm can't answer the phone — while the homeowner with water coming through the ceiling just dials the next company on the list.
That's not a marketing problem you fix with a big retainer and a twelve-month contract. It's a plumbing problem, in the literal sense: the leads are already there, they're just leaking out. So I built the boring stuff that plugs the holes, priced it where a small crew can say yes, and left the contracts out of it.
What you actually get with me.
Dead-simple systems that book jobs
No dashboards you'll never open. A site that converts, automatic text-back on missed calls, reviews that keep coming in, campaigns you can fire in one click, and local search. That's it.
One flat price, no contracts
$297 a month. Cancel whenever. If it isn't putting work on your calendar you shouldn't be locked in — and me knowing that keeps me honest.
Built on the platforms the pros use
The same tools the big marketing shops run on — Google, Meta, analytics, automation. You don't have to learn any of it. That's my job.
Real proof you can go verify
IJ Modern Homes and Rayo Electric are real clients with real sites. Call them. I'd rather you check than take my word for it.
Straight talk, no jargon
You'll talk to me, not an account manager. No impressions, no reach, no reports full of words that don't mean anything. Just: are we booking you more jobs or not.
See if we're the right fit.
15 minutes with me. I'll tell you honestly whether we can help you book more jobs.